I like you and we all love you, but you will have to go as thats what company wants it, again nothing personal about it, its not about yourself so much but its about company's priorities. Well so many times some cool management folks would have talked these sentences, but folks its not personal to the guy saying it, but the one taking it you bet its personal.
There is a fine line, sometimes the sentense does makes sense when someone is critisizing the professional part of something and letting the other guy know that he is ok with him but not his work - so maybe it makes some sense there but somehow my feeling is it doesnt make sense in lot of other places.
Anywise, i guess pepsi folks used it well when they were not the official sponsores for some cricket tournament, they came up with the slogan "Nothing official about it" :)
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